Big Plans is out now on iOS and Android. We built it at Secret Lab for Bank of us, the Tasmanian customer-owned bank, as a story-based game for kids aged 5 to 8 about money. Specifically, the value of money, needs versus wants, and the basics of planning and making choices.
We loved making it. The brief was unusually thoughtful for a kids’ app: no ads, no in-app purchases, no online interaction, no marketing pitches at children. Just a small game that helps a five-year-old start thinking about how money works. There’s a parent guide that goes with it for families who want to keep the conversation going off-screen.
Bank of us were excellent partners on this. It’s rare for a financial institution to commission something for kids and resist the urge to slap a logo on every surface. They wanted a useful tool for Tasmanian families, and they trusted us to make it properly. The result is something I’m proud of, and I can’t wait to see folks use it.
You can grab Big Plans free from bankofus.com.au/big-plans. If you’ve got a small person in your life who is starting to ask why some things cost more than others, this is a good place to begin.